LEGO and Hello Kitty in the same collection? This is one collaboration I suspect will have collectors, Sanrio fans and LEGO lovers watching very closely.
The LEGO Group announced a multi-year partnership with Sanrio on 6 October 2026, bringing Hello Kitty and Friends into the LEGO world from 2027. The official announcement confirms the partnership, but individual sets, UK prices and exact release dates have not yet been revealed.
What has LEGO actually confirmed?
LEGO and Sanrio are working together on a new range based on Hello Kitty and Friends, with products due to begin arriving in 2027. The partnership is described as multi-year, rather than a one-off launch.
For now, we are treating potential character-specific sets, set counts and launch-day rumours as speculation. Until LEGO publishes product listings, there is no confirmed UK shopping list or price guide.
Will Kuromi, My Melody and Cinnamoroll get sets?
Hello Kitty has a whole cast of much-loved friends, and that’s half the fun of this announcement. I’d love to see what LEGO could do with the different characters and their worlds, particularly Kuromi. But which characters will receive individual products is still to be confirmed.
When can you buy LEGO x Sanrio in the UK?
The official launch window is 2027. LEGO has not yet announced an exact UK release date, individual set names, prices or pre-order availability. We’ll add confirmed details and direct UK retailer links when those become available.
Read LEGO’s official partnership announcement.
What we’re watching next
We’ll be keeping an eye on official set reveals, UK pricing, launch dates, age guidance and whether the collection includes display pieces as well as play sets. Until then, this is a first-look announcement rather than a buying guide.
Clarissa’s Corner will only add shopping links once products and availability are confirmed. Any future affiliate links will be clearly disclosed.
